How to (Not) Get Clients: A Copywriter’s Guide to Cold Outreach
Ever felt like your content was falling on deaf ears? You’re not alone. I recently worked with a client who was creating amazing content, but he wasn’t getting any clients.
The reason? He was neglecting a crucial step: cold outreach.
You see, content is great for building authority and attracting organic leads, but it’s not enough on its own. When you’re starting out, you need to be proactive and go out there and get your clients.
So, how do you do that?
The answer is simple: cold outreach.
But here’s the twist: It’s not about spamming people with sales pitches. It’s about starting conversations, building relationships, and offering value.
My Copywriter Template
I’ve developed a template that has worked wonders for me and my clients. It’s based on a few key principles:
- Be concise: People are busy. Get to the point quickly.
- Be conversational: Talk to them like a human, not a robot.
- Offer free value: Show them what you can do before asking for anything.
- Start an interaction: Get them to respond to your message.
- Suggest a call: If they’re interested, invite them to a conversation.
- Start selling: Once you’ve built rapport, you can pitch your services.
Here’s a basic example:
Question: “Can I send you a free audit of your website copywriting?
Context: “I recently helped [Company Name] increase their conversion rate by 20%. I think I could do the same for you.”
Call to Action: “Let me know if you’re interested.”
Remember, cold outreach is a numbers game. You won’t get a response from everyone, but even a small percentage of replies can lead to new clients.
So, what are you waiting for?
Start reaching out today and see the difference it makes for your business.
This Content Idea has come From CopyBlogger.
